Display device for advertising fruit juices



May 15, 1928.

' 1,669,444 F. L. BORCHERT I DISPLAY DEVICE FOR ADVERTISING FRUIT JUIGESFiled 1925 3 Shets-Sheet 1 May 15, 1928.

1,669,444 F. L. BORCHERT DISPL AY DEVICE FOR ADVERTISING FRUIT JUICESFiled Fe1 24, 1925 I s Sheets-Sheet 2 E4 lfirolerf 1,669,444 F. L.BORCHERT DISPLAY DEVICE FOR ADVERTISING FRUIT JUICES Filed Feb. 24, 19253 Sheets-Sheet 5 Jaw/Z7571 Had L. Ew a e r this character Patented May15, 1928.

UNITED STATES g I H 1,669,444 'PATENTgOFFICE.

FRED L, BORCHERT, OF ROCKFORD, ILLINOIS.

DISPLAY DEVICE FOR ADVERTISING rlwrrzrorons- Application filed Februaryprovide an improved display apparatus of designed to the typeabove-referred to favorably attract the attention of patrons andpassers-by and thus stimulate trade. Another object is to provide, insuch an apparatus, improved means for simulating t 1e fruit used, suchas oranges, the grindingor crushing of the same, and the flow of anartificial liquid colored to simulate the genuine fruit juice, intofountain containers or tanks, the'latter carrying faucets connccted tosupply pipes for the genuine fruit juice.

Other more specific objects and advantages of the invention will beapparent to persons familiar with advertising devices of from thefollowing detailed description taken in connection with the accompanyingdrawings in which I have illus trated one practical and eflicientembodiment of theinvention, and wherein-- Fig. 1 is a front elevation ofthe ap paratus; Fig. 2 is a rear elevation of the upper portion,omitting the reflecting lid or cover of the upper tank;

F ig. 3 is a top plan view, with the upper tank omitted; I

Fig. at is a vertical sectiononqthe line l-4t of Fig. 3; and v Fig. 5 isa full length vertical section on the line 5-5 of Fig. 3. I

Referringto the drawings, 10 designates a base-plate formed with a pairof forwardly projecting shelves 11 on its front edge which support tanksor bowls 12 designed to contain the artificial or juice simulatingliquid. Onand parallel with the trout edge of the base-plate 10 ismounted a vertical plate 13 strongly supported at its upper end from thebase-plate 10 by oblique braces 14. e cured to the front of the verticalplate 13 an apparatus simulating the 24, 1925. Serial N6. 11,0'z5.

cent-rally ofits upper portion is a tank 15 adaptedto contain a body ofwater in which are floating anuinber of light balls 16, in

the instance shown made and colored to simulate oranges. This tank 15 isprovided with a lid or cover 17 containin a mirror 18 on its under sideso that, when the cover is placed at a 45 inclination, the imagesof thesimulated fruit floating in the water appear to and 'attractthe eye ofan observer.

It will benoted that the bottom lf) of the tank 15 is arched, as shownin Fig. 1, for a purpose hereinafter disclosed, and preferably also thebottom 15, as shown in Fig.

toward the supporting'plate 13.

Centrally below theltank 15 there is 7o 5 is slightly inclinedtransversely upwardly I mounted in the supporting plate 13 a hollowcasting made in imitation of the body 19 and hoppei-[21 of a grindingmill, and on the tubular shank or ste1n22 of this castingv behind thehopper 21 is journaled a pulley,

23' that is rotated by a belt'24: from a small.

pulley 25' on a shaft 26 (Fig. 3). In the, hopper body 19 is locatedadownwardly and rearwardly inclined plate 27 (Fig. 5) to guide theimitation fruit falling through the V hopper'and into the body of themill'out through the hollow stem or shank 22. On

the rear of, the upper portion of the plate 13 v are mounted a pair ofparallel guide bars or rods 28, clearly shown in Fig. 2, forming avertical slideway for an angle bracket 29,

on the. horizontal rearwardly extending shelf 31 of which'are pi'votallymounted,

with capacity of tipping or tilting transversely, a pair ofshallow cups32 and 33.

In the lowered position of the bracket and.

,cups shown in Fig. 5, the cups are surv rounded by a rectangularsheet-metal wall 34, the purpose of which will hereinafter appear.

Supported on rearwardlyprojecting horizontal brackets 35 and 36 on theplate 13 are the upper inner endsof a pair of oppositely extendingdownwardly inclined chutes 37 and 38,the chute 38 being rearwardly'olfset relatively to the'chute 37, as clearly shown in the plan View,Fig. 3. The inner end of the chute 37 registers with the cup 32 when thelatter is fully raised, and the inner end of the chute 38 registers withthe cup 33 when the latter is fully raised. Thecups 32 and 33 are formedwith small lugs 39 and 41' respectively (Fig.3) that, when the cups arefully raised, strike the bracket arms 35 wardly inclined chiite-42mounted" on-the rear of the plate 13 over a slot that provided with aglass cover or front 43. Similarly the lower end of the chute 38registers thijough a lateral opening 44 (F with the upper endot asiniilardownwardlyand arched bottom 15 mechanism hereinafter described)actuated valve mechanism bywhich'the imiinwardly inclined chute 45 onthe rear side of the platek13, this latter chute also having a glassfront or covercfi, 1

The bottoms of the chutes 42 and 45ers formed with downwardly andforwardly "inclinedbottoni walls and 48f"(Eigf lfover whi e}; the inlitation fruit rollsthrough openings 49 fanld 51 in the plate 13 intothe upper end of a hopper 52 mounted ontthefront ofthe plate l3direetlybelow the j l lillflThis hopper is provided with 'afglass font 53,] andin the sides of the hopper are mounted i Wires 54 and55'so bent astoform a zigfzag path of travel for the imitation fruit'through the hopperand into theneck 5601' the latter. On thehottoln oil the neck 501's apositively tation fruit-units are alternately delivered onto the innependsoi a pair of downwardly and outwardly inclined chutes 57 and 58;This valve mechanism will be hereinafter described in'connection withthe actuating mechanism that eflectsthe upward movements of theimitation fruit. The lower ends or thechutes57 and 58fcornninnicatelateraliy, best shown inFigQ l, with the lower end portions of a pair ofparallelven tieal chutes 59 and 61 that are supported bybrackets 62 and63 on the front o'flthe plate13being1 symmetrically 'clisposed onopposite sides of the central Vertical front and rear planeof theapparatusf These chutes 59 and 61 are equipped with glass fronts 64 and65 respectively,and are slotted in rear at their lower "ends, as shownat 66 and 67 in Fig. 1. The plate 13 also formed with registering slots68,one which appears in'Fig. t. Byreference to Fig. 1 it willfbe seenthat the open upper ends of the chutes 59 and 61" lie directlyheneaththe end portionsof'the of the tank 15. The curved portion of this archedbottom directly overlyil ig the upper ends of the chutes serve as guidesto deflect the imitation fruit thrown upwardly through the chutes" (by iinto the inill hopper 21. i t

The circulatory path of travel of tliei1ni-. tation fruit has beenindicatedjin the for going and may be connectedly described as follows.Assuming. that a pairoi fruit units" are on the inclined bottom 27 ofthem'ill,

"shown in Figj fgages with a pin 82 they roll downdthe latter and cometo rest in the cups 32 and 33, beingconfined by the wall 34) These cupsare then raised and tilt the units into the upper ends of the chutesH3T- and-38,- d0wn which latter they roll into the upper and 45: Fromthe bottommf the latter they fall into the hopper 52, down which theyroll ina-zig zag course and fall'alternately into the upper ends of thechutes 57 and; 58. Rolling down lower ends of the vertical front endsofthe chutes 42 the latter they fall into the:

chutes 59L a1 1d6l and ne ne upwardly throu the latter bynechanisnifhereinafter e; end up being {defle e 1 5? of theutank 15scribed and, strikin from the bottom We 1.

use

they w fih 'm rxh pp r 2 and thus reach the starting point.

a It ma he be i noted that theupwal d rn rearward trans verseinclination of the bOttOlllzPltit 15's 5 insures againstthe units] beingdeflected outwardly over the front of the hopper 21.

Describing next the valve mechanism: the dischargeinouth of the hopper52L 69h designates an electricniotormouhted on the base-plate l0 whichthrough pulleysf7 lyl2 and a belt 73 drives a; shaft 74, thislatterbrackets 781011 "havinga worm 75, driving a Worm wheels 76 onacross-shaft Tffjournaled in bearin jt1 lOW PlZIffOIIfiiTQ inounte c onthe base-plate'lO. 'Fastfon theflshaft 77 an annular cam 81,- the faceof which en;

(Fig? 5) inja crank-arm 83 on a front and irear shai'th l, theforwardend of the latter shaft being journaled in the vertical supporting platel3. A pull spring the face of the cam.

is mounted; on the its lower end. To

and inwardly pi'oject ngalrms 87, these latter 'carryingattheirlowerends forwardly projecting pins 88 5).

'80 (Figs. 3 and 5) holds the in engaged with On."he forward end '1 a ofshaft 84 is avertica'l rock-arm 85wl1ich shaft 84 slightly abovetheupperQend of the ar1n85 is secureda horizontal strip SG- (Fi icarryingon its opposite ends downwardl y These arms 87 also supportbetween them a thin annulus;

89 of suificient internal diameter to permit t to rest on a central 1forwardly projecting strip 91 secured to the the imitation fruit unit tofall-tlierethrongh and temporarily come lower end of the rock-arm 85.Just above the annulus 89 and Within the neck 5610f the hopper 52ispreferablymounted up per guiding annulus 92. As the shaft "84 cani, thearm 85 is correis rocked by its spondingly tilted hafckand idrruem theto rest on the strip 91'and push it down onto the chutcshT and 58, asufficient opening being provided by reason of thefact that the fruitsupporting strip 91and the thrust 1 pins 88 alternatelv strike a fruitunit coining pin (to-operating,therewithmove simultaneo s y in Oppodirections, thereby creating a sufiiciently wide opening between thestrip 91 and the other pin 88 t0 allow the unit to pass therebetween.

Describing next the means for elevating the shelf 31 and the cups 252and 33 carried thereby, this is shown mainly in Fig. 5, and comprisesthe following instriiimei'italities. Pivoted to and depending from theshelf bracket 29 is athrust link 93, the lower end of which is pivotedat 9% to the forward. end of a lever 95. This lever is fulcrumed at itsrear end at 90 to an arm 97 on a bearing bracket 97 forming one of thebearing supports for the shaft 77 and rides on a cam 98 fast on saidshaft; said cam liftingly engaging said lever a short distance in frontof its fulcrum. A counterweight 99 rearwardly overhanging the fulcrum ofthe lever assists the lifting movement and steadies the loweringmovement of the lever; and a vertical guide stip 101 opposes side playof the lever.

The imitation fruit units are thrown upwardly in the vertical chutes 59and 01 by a spring-actuated tossing mechanism, the de-' tails of whichare shown mainly in Fig. 4-. Pivoted at 102 to an arm 7 8 on one of thebearing brackets 78 of the shaft 77 is a tossing lever, the long arm 103of which extends through the slots 68 and 67 into the chute and carrieson its inner end a cup 101 onto which the unit falls from one of thegravity chutes 57 and 58. The short arm 10% of this lever is attached toa pull spring 105 by means of an eye-bolt by which the tension of thespring can be adjusted; the spring being anchored at its lower end tothe'base-plate 10. A downwardly extending portion 10& on the under sideof the lever arm 10 1 rides on the periphery of a spiral cam 107 fast onshaft 77; having an abrupt radial drop 107. As the portion 1041: ridesoff the peak of the calm, the spring throws the long arm 108 up wardly,tossing the unit upwardly through and out of the upper end of the chute,as already described. The quick up stroke of the lever arm 103 ischecked by a spring buffer 108; and the succeding revolution of the camlowers the arm 103 to the position shown in Fig. 4.

The circulation of a fluid colored to imitate the genuine fruit juice isefiected follows. From the rear of the tanks 12 near their bottomsextend pipes 109 (Fig. 3) that are connected by a cross pipe 110 fromwhich a pipe 111 leads into the intake side of a. rotary pump 112. Fromthe discharge of said pump a pipe 113 leads forwardly and upwardly intothe bottom of the mill body 19 where it is forked; the two branches 1141leading out through the front of the mill body and thence down. topoints slightly above the tops of the tanks 12. The pump 112 is drivenby pulleys 115, 116 and a belt said cam 117 from shaft 74, and the shaft26 is also driven from shaft '7 -11 by pulleys 118, 119 and a belt 121.v

Where the deviceis' used to constitutea fountain front, service pipes122 for the genuine fruit juice may lead from a source of supply anddirectly through the bottoms of the tanks 12, terminating in faucets123. These pipes 122 shown in Fig. 3. j

I have herein shown and described one practical mechanical embodiment ofthe invention, the specific details of which may manifestly departingfrom the invention or sacrificing any of the advantages inherenttherein. Hence, I do not limit the invention to the precise details ofstructure and arrangement shown for purposes of illustration, butreserve all such variations and modifications as fall within the spiritand purview of the appended claims. i

I claim r 1. In adisplay device of the character described thecombination of an apertured vertical supporting plate, a mill casing andhopper mounted on the front of said plate, means for guiding the gravityflow of artificial fruit units through saidhopper and casing and theaperture of said plate, a lifting device for said units on the back ofvsaid plate, a down-flow chute having atransparent front wall on saidplate, means for transferring the units from said lifting device to theupper end of said chute,'and tossing mechanism for transferring theunits from the bottom of said chute back into said hopper.

2. In a display device of the character described, the combination of anapertured vertical supporting plate, a mill casing and hopper mounted onthe front of said plate, means ficial fruit units through said hopperand casing and the aperture of said plate, a lift ing device for saidunits on the'back of said plate, a down-flow chute having atransparentfront wall on said plate. means for transferring the units from said.lifting deviceto the upper end of said down-flow chute, an up-fiow chutehaving a transparent front wall on said plate, means for transferringthe units from the bottom of said down-flow chute to the bottom of saiduptlow chute, tossing mechanism for elevating the units through. saidup-flow chute, and means for guiding the units thence into said hopper;

3. In a display device of the character are conveniently carried throughthe circulation pipes 109', as clearly be considerably varied without.

for guiding the flow of arti- Ill) described, the combination of anapertured front of said plate, 0

the apertureiofwsaid plataq-a liftingzdevice. for said unitslona theback-:of-said-=plate, 1a pair of downwardly and inwardly inclined downflow. chutes having transparent dront walls .on said plate, laterallyextending downwardly inclined chutes servingtocon duct thei units fromsaid lifting device: to the r-upperiends of said down-flow chutes,;asecond hopper-Amounted-on said plate "below @said mill, casing yvithwhich: the lOW'BIYBIldlS of said down-flow chutes communicateandprovided-With a transparent; front wall, Ea pair of vertical .upeflow.chutes on-:t'he: front, of said plate, laterally extending downward ly'inclined chutes serving ,to :GOHdUQtltllQ. units from thebottom of saidsecond-hopper. to the bottoms of said up-flow valve mechanism onvoperating to direct the aid last-named; latera-ll meansfor elevating-1thup-flow chutesand in units thence into said 4. In the display described,the eombi vertical supporting said second, lioppei units altern ately toi r y extending-- chutes, e. units through; said cans iforaguiding themillhoppe e device of thechfiiiaeter nation often, apentured plate,alnillihoppeniandl. body mountedzon thecfrontof said plateandopening tothe rear of said platethrough the. aperture thereof, and meansufor.eli'ecting ,a circulatory. ,flow .ofcantificial fruit; unitsg throughsaid mill {hopperaudhodypapt,i 1y yisible. from thefront of said;plate,;saidi means including ga shelf mounted to slide new tically ontheibaok ofsaidplate between, theapert-ure OfithE-lflttGIfiIldlfl pointabowe said hopper, a tiltablejcupaonasaid. shelf'to hold 7 the fruitunits and discharge byltilting, and powerdriven .means for raisingandlowers ing said shelf.

5. A mechanismhas Whereinthe means for e shelf comprisesna linkconnecting said cam operating on the. to raise theflattein. i

6. In a display, device ofthe.v character describedgthe combinationetwertical supporting plate, a mill hopperand body: mounted ,on. the frontof said plate, and means for efieet-ingh a circulatory. flow-loftartificial fruit units throughsaid ,millihopperand, body partlyvisibleufroin theufront of; said plate, saidmeans ineludinga verticalchute on the front of said plateihavinga transparent .front .wall,poweiv operated means forthrowing the fr uit units upwardly through saidchute, andimeanshfor guiding said units from tlieitop ofsaidnchute intosaid hopper. 60w 7. A mechanism wherein the means. through- ;the chuteactuated. striker pr andoperating to. t r through the latter 0 recited:in, claim 4,

raising, and ,lowering.-. pivoted; lever,- a. thrust lever and islieht,and in lower side; of said lev asrecited. in. claim 6, for elevating:the unit-st consist, of. la spring-. oj ecting into 7 (the chute oss theunits upwardly v anda powerkdriventcam chutes, iwherein saidmvalve' ersaid hopper, a tilta for'ztensioninguthe "striker actuating; spring. A8. A a display rdevicei -10f; sthe character described having averticalsupporti-ng plates,

a hopper; havingita transparent front Wall mounted on thefrontzof saidplate RIIdTfOIl11'i ing an elementaofwa system forcii'culating:artificial fruit units a pairznf oppositely extitending chutesunderlying the discharge throat-of said hopperiand constitutingeleinentsfiofisaid circulatory system, .anioscillatory valve=mechanismfeontrolling the discharge throat-tot said hopper and operatingto discharge: said units alternately :into said chutes, andpoweriopeuated means. for actu-i atingsaid valvemechanism. so

9. Aunechanism iasrrecited :in claim it 8y actuatingi mechanism icomprises arock-shaft,.= and a continuously rotating cam oscillatingsaid; rock-sliat'h Y 10. A display advertising vdenies-for: soft drink.stantlsuhaving a verticalusupportingi plate, an imitation grindingniill:mounted on thefront of said plate in substantially the transverse ccnteof the latter, verticals chutesion eithen side (it-said mill meansd orto impelling imitation fruit units upwardly: through said chutes, and anarched-plate overhanging the upper :ends of said chutes 1 andthe/top ofsaid mill and, senving to dew fietltlt said units from said chutesiintosaid tfi m1 113A display device {ot't lesoribedhaving the character 1'an apertured vertical sup; porting plate, a millwhopper and: body,mounted on the-front ofsaidiplatewand 1100 opening to the rear of-saidplate through ithe l aperturethereof, and means for eii'ect-ing acirculatory flow, =ot=u artificial. ifruitwunits through saidmillwhopper -andi bodypartly visible fromiithe frontuoi" said plate,said 1 5! means aincludinga shelf lllOllIllllG'ClwbOw slide verticallyonithe banln of saidiplaite bet-Ween the aperture ,ofthe latter-andapoint above 1 ble cup i on said shelf to and discharge by tilting, s[601' raising and 1 lower- ,comprising i a pivoted lever,

onneoting said lever and shell,

hold the fruit units. a power driven mean ing' said shelf a thrust linkto and; a can: operatinguonn the lever to ,1vaise;- the latter, t, idcamieng aging the levcr-be tween its fulcrum and its connection to said\thrust link -and said; lever being provided.

with a counterweight overhangingrits tul-i crum, to aidthe icamuin the.-=lever-lifting movement:

. 12. In a display device oil-the charactery. .-r.lescribed,theicombinationof a vertical SUFH porting plate, a, mill chopperland-body; mounted on thegfront oflisaidnplate, and;- means foreffecting; a eirc'ulatory fiow, of,

artificial it fruit units through said mill hopv,

per and-bodyipartlypvisible from thepfront :ot' said plate, said meansincluding a ver-:, i tic-a1 chuteon the front of said plate having, atransparentfront wall,

power operated 130 means for throwing the fruit units upwardly throughsaid chute, means for guiding said units from the top of said chute intosaid hopper, said throwing means comprising a spring-actuated strikerprojecting into the chute and operating to toss the units upwardlythrough the latter, and a powerdriven cam for tensioning the strikeractuating spring, said striker being in the form of a lever having itslongitudinal arm pro- 1 jeoting into the chute and its shorter armconnected to a pull spring and liftingly engaged by a rotating spiralcam With an abrupt drop, said cam acting to lower the longitudinal armof the lever and simulta- 15 neously tension said pull spring.

FRED L. BOROHERT.

